Halfords talk about strategic importance of digital receipts


Announcing their full-year financial results this week, Halfords emphasised the importance of focusing on its customer data collection strategy.

“Halfords is pushing forward with its strategy to improve the collection of data to gain a ‘complete single view’ of the customer, following the introduction of eReceipts and email personalisation to improve the customer journey.
While announcing its full-year financial results, the retailer said it will continue to focus on improving its data collection, as well as implementing a number of new improvements to its IT infrastructure.”

Halfords went live with Yocuda’s eReceipts software earlier this year and since then has captured over 1m email addresses. Halfords are using the data to match it to other channels; already 15% of this data has been mapped to customers elsewhere in the business, up from 3% a year earlier. It has also meant increasingly targeted email communication with customers.

See the full article by Essential Retail here:
http://www.essentialretail.com/news/article/574e9dc68abe5-halfords-pushes-forward-with-data-and-personalisation

& CEO, Jill McDonald’s presentation to the city here:
http://www.emincote.com/halfords006/webcast_flash.asp