Argos Case study

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Why Yocuda?

As a £4bn turnover retailer, Argos had limited visibility of their instore customers and no visibility of their cash baskets, which account for c.45% of transactions by value. Yocuda were tasked with addressing this using Argos's existing IT infrastructure.

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- Data capture
- Digital receipts
- Customer engagement
- Automated PRODUCT support content

Since Argos introduced digital receipts, they have to date identified over 10m unique customers, each one linked to their transactions.

The eReceipts product was rolled out across Argos's entire estate following a trial in which Yocuda developers and leadership engaged with Argos store managers and colleagues to optimise the program. The implementation of permission-based, real-time dashboards was particularly successful because it allowed store managers to promote collaboration amongst colleagues on best practices concerning customer engagement. This dashboard also provided store managers and colleagues with a real time view of all transactions.

"It does feel like once again Yocuda has come up with the solution!" - Argos Head of Insight

Emailed receipts obtain a c.65% open rate and contain product recommendations with no financial incentive. As a media channel, emailed receipts have been proven to drive a tangible increase in incremental sales vs a control group - in certain lifestyle segments the product recommendations have driven incremental sales of 25%.