As a £4bn turnover retailer Argos had limited visibility of their instore customers and no visibility of their cash baskets which account for c.45% of transactions by value. Yocuda were tasked with addressing this using Argos's existing IT infrastructure.
Argos introduced digital receipts which to date has identified over 10m unique customers, all linked to their transactions.
The eReceipts product was rolled out across Argos's entire estate following a trial during which store managers and colleagues where engaged with to optimise the program. Of particular success was the implementation of permission based, real time dashboards allowing store managers to promote collaboration amongst colleagues on best practices of how to engage with customers. This dashboard also provided store managers and colleagues with a real time view of all transactions.
"It does feel like once again Yocuda has come up with the solution!" - Argos Head of Insight
Emailed receipts obtain a c.65% open rate and contain product recommendations with no financial incentive. As a media channel emailed receipts have proved to drive a tangible increase in incremental sales vs a control group - in certain lifestyle segments the product recommendations have driven incremental sales of 25%.