Cass Art Case Study

Why Yocuda?

Cass Art required a modular solution that could be improved upon over time to enhance their in-store data capture capabilities and enrich their customer experience.


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- DATA CAPTURE
- DIGITAL RECEIPT
- CONTENT PERSONALISATION
- LOYALTY SCHEME


After a three month trial of digital receipts, Cass Art moved to a full roll out of the solution to all stores. Almost 1 in 2 customers are identified in store by eReceipts, despite the low ATVs for paper, pens, paints and paintbrushes.

Using digital receipts as a customer value exchange, Cass Art captures customers' email addresses and adds them to their CRM database for continued customer communication post point of sale. Additionally, Cass Art uses Yocuda's CMS software to manage the delivery of content on the digital receipts.

1 in 2 customers are identified in store by the eReceipts software


ADDING LOYALTY

In February 2016, Cass Art expanded their use of the Yocuda solution to launch a loyalty programme on the back of digital receipts, providing a £10 reward for every £100 of spend both online and in-store. Yocuda worked with Cass Art's POS provider & e-commerce provider to implement an API integration to take advantage of the real time rewards for customers at till and online. All identified transactions are pushed to Cass Art’s ESP.


CUSTOMER INSIGHT

With such a large amount of customer linked transaction data, Cass Art are currently working with the Yocuda insight team to further customer understanding and personalisation.


“The team at Yocuda is highly skilled and knowledgeable and delivers its solutions in a very focused and timely manner. We found the team took great care in understanding our business and the internal technical challenges and quickly devised an implementation plan that was realistic and achievable.
The Yocuda solution has brought a significant new customer insight into the business which we believe will result in a step change in sales and customer engagement.”

Ranjit Singh, Commercial Director


www.CassArt.co.uk