Polarn O. Pyret Case Study

Why Yocuda?

Odin Retail, master franchise partner for Polarn O. Pyret in the UK and Ireland, wanted to be able to capture customer data to help grow their loyal customer base. Using digital receipts as a value exchange PO.P is able to capture customers’ email addresses at point of sale and communicate with them after checkout.

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Iconic Swedish childrenswear brand Polarn O. Pyret's (PO.P) UK/Eire Master Franchise Partner, Odin Retail deployed the Yocuda eReceipts software to its 5 UK standalone PO.P stores after a successful trial in their Westfield Stratford store.

By offering customers a digital receipt for their purchase and capturing an email address, PO.P is identifying 45%-50% of transactions and 50%-55% of sales volume each day. That means that half of PO.P’s sales are now linked to a customer providing an invaluable level of insight in store.

Customers returning to store can be quickly found using the look up function in the eReceipts software.

A key part of the deployment was the store coaching that Yocuda provided to the Westfield Stratford store during the trial and again before roll out. The Yocuda training team ran a workshop with all store managers before roll out to demonstrate the solution and to explain best practice for capturing email addresses when serving customers.

“The eReceipts software has quickly become one of our most valuable tools to increase customer data at point of sale in our off-line environment. The solution and in depth granular reporting helps underpin the importance of capturing customer data and our capture rates have tripled with further upside potential going forward.”

Mats Nilsson, Founder of Odin Retail