Stitching Customer Insights Into Every Store Experience
Key goals:
- Increase customer identification in-store to match online.
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- Create a single customer view and enable more targeted marketing.
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- Innovate and improve the customer experience by becoming a truly customer-centric retailer.
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- Increase post-purchase customer engagement.
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- Promote the focus on sustainability with an eco-conscious paperless solution.
THE SITUATION
Improving customer visibility with digital receipts
Fred Perry sought to achieve better visibility of their in-store customers, aiming for the same level of insight that they have online. With over 30 stores worldwide, they would need an innovative solution that could handle the different regional requirements.
They also sought to achieve a single, transactional customer view, enabling them to make informed, strategic business decisions based on customer insights
The Solution
Dynamic digital receipts
Fred Perry partnered with Yocuda to implement its dynamic digital receipt solution. By digitising the paper receipt and offering a permanent proof of purchase to customers, this solution helped to create a single transactional customer view by providing identified store transactions that could be merged with Fred Perry’s eCommerce data.
THE RESULTS
Customer identification and post-purchase engagement
- Over 60% of in-store transactions identified globally.
- Up to 80% adoption in French stores, 90% in US stores.
- 70% average open rate for digital receipts, outperforming email marketing campaigns.
- Seamless Yocuda API integration with Dynamics NAV POS.
- Solution fully rolled out across all UK, Europe, and US stores.
