Solution

DIGITAL RECEIPT

With 75% open rates and 15% click through rates, this is a highly engaged channel that should not be left to a dull, featureless, static PDF. Instead personalise each receipt, optimise the content and unlock a new channel for customer engagement

LOYALTY & E-GIFT CARDS

We have built all manner of loyalty solutions based on price-matching, preferential pricing, points, tiers, thresholds and surprise & delight propositions. Let us bespoke-build a programme together with e-gift cards and digital coupons to boost your customer loyalty

REAL TIME PORTAL

Any data capture programme requires a portal to monitor the data capture performance at a store and store colleague level. Our dashboards provide real time reporting so that head office, regional and store managers have visibility of who is contributing to data capture and who needs more training

CLIENTELING

Today’s customers have high expectations when visiting a store. Our portal provides customer summaries, purchase histories and a wide range of aggregated statistics for store colleagues to understand and assist new customers, VIPs and loyalty customers in the sales ceremony

SINGLE CUSTOMER VIEW

Customer insight depends on a holistic view of the customer across channels. Yocuda aggregates customer and transaction data from stores, the ecom, telesales and other channels in one data warehouse to provide that single customer view. Segmented, aggregated or raw data can then be made available via API and SFTP for retailers 3rd party solutions

REPORTING & INSIGHT

Any data captured is available for reporting on customer behaviour and for insights in to marketing and retail operations. Yocuda has a wide range of experience in this space and is happy to provide bespoke reporting to meet a retailer’s requirements or we can work with an incumbent and transfer data to any 3rd party

OFFLINE SALES ATTRIBUTION

A key component of all digital marketing spend is being able to attribute that spend to sales. That is straight forward for online sales, but it is much harder for sales in store. In identifying customers in store, Yocuda can also attribute offline sales and hence help to optimise digital marketing budgets